Immersive Technologies, Healthcare, and Pharma: Applications of Augmented Reality and Virtual Reality


Immersive technologies, including augmented reality (AR) and virtual reality (VR), have applications in different economic sectors. For example, numerous businesses have applied immersive technologies to improve their internal processes and customer relationships. In addition, governments have also used immersive technologies to improve public health policies. Today, the pharmaceutical and healthcare industries have implemented AR and VR to enhance nursing work, create medical training programs, and design patient education initiatives. AR and VR have become a critical technology in the healthcare and pharmaceutical industries.

Immersive Technologies, Healthcare, and Pharmaceutical Industries: Growth and Expansion

Immersive technologies play a crucial role in the growth and expansion of the healthcare and pharmaceutical industries worldwide. Statista explains that the AR and VR market in medicine and pharma will grow by USD 4.64 billion by 2025. Since 2021, this market segment has grown at unprecedent scale and is expected to continue to expand. Immersive technologies have transitioned from a nice-to-have to a must-have status in the health, medicine, and pharmaceutical and biomedical industries.


Augmented Reality, Medicine, and Pharmaceuticals

Augmented reality has been widely adopted in the healthcare and pharma industry and has created business opportunities for pharmaceutical companies. The utilization of augmented reality devices, such as cameras, sensors, and smartphones, has revolutionized medicine and bioengineering. Through AR technologies, doctors and nurses have access to training opportunities. Similarly, patients have been able to understand better their conditions and how to take care of their health. As a result, AR has been critically beneficial to the health and well-being of people.  
However, to understand how AR positively influences the pharmaceutical and healthcare industry, it is essential to understand what AR is and its applications.

What is AR?

AR is a technology that allows a superposition of visual information from the real world experienced by people and virtual manufactured elements and environments. Consequently, virtual and real worlds are intermingled in real-time through AR technologies and devices. Also, VR promotes a quick adaptation of users to these merged realities to gain insights into specific events, sensations, emotions, and interactions. Hence, augmented reality is applied in health care and pharma to enhance medical services and training.

Applications of AR in Healthcare and Pharma

AR in surgery

Using AR technologies, doctors can visualize bones, tissues, and organs to perform surgeries more efficiently. In addition, they can obtain information that can benefit patients' health or, eventually, save their lives. Moreover, doctors can study the anatomy of their patients through unprecedent levels of visualization.


AR in diagnosis

Augmented reality technologies can be utilized for diagnostic support. Some AR apps allow patients to identify symptoms more quickly. Likewise, they can better describe their symptoms and communicate them to doctors.


AR and defibrillators

AR enhances training initiatives for nursing and medicine students in defibrillators. This immersive technology can help students engage with their emotions in emergencies.


Drug information and AR

Pharma companies can use AR to display essential drug information to avoid medication administration errors through AR.


Anatomy and health education for children

Children can learn about the human body through smartphone or wearables devices. In addition, AR can be used by pharmaceutical companies to develop new products, boost sales, and improve relationships with hospitals, doctors, and patients.


Visualization of components and processes

Pharmaceutical companies can use AR to present drugs' manufacturing and functioning to doctors and patients. As a result, AR technologies may help improve sales and pharmaceutical products' demonstrations at medical and healthcare conferences.


Patient education

Pharmaceutical companies can utilize AR to educate patients on dosage for specific drugs.


Pharma manufacturing

AR can be incorporated into companies to manufacture drugs more efficiently. AR technologies allow visualizing how the chemical components of medicines act in the body. Hence, AR can improve health care products.


Drug discovery

AR is used to research and discover new drugs to alleviate human diseases. This immersive technology also allows data to be visualized to develop new vaccines or medicines for significant diseases.


Product Research

Companies can incorporate AR into their research projects to discover and produce new drugs and understand how their insertion into the market for commercial use would develop.


Virtual Reality, Healthcare, and Pharmaceutical Industry

VR also has exciting applications in the healthcare and pharma industry. This immersive technology benefits medical training, patient education and the production of innovative medicines. However, what is VR? What are its applications in the medicine and pharmaceutical industries? We will explain everything you need to know about these topics.


VR Explained

VR comprises a set of computer techniques and technologies that create environments, objects, and people through visual devices, such as headsets. Through VR, people have the feeling that they are living in virtual fabricated reality as their own.  
There are several types of virtual reality:

Applications of VR in Healthcare and Pharma

VR can be used with excellent results in the health care and pharma industry. For example, VR can create new life-saving techniques for patients and train medical and nursing professionals.

Medical training

VR can transport people inside the human body and access regions that would be impossible to reach otherwise. Today, medical and nursing students can use VR technologies to understand complex topics in anatomy.


Patient education

Patients can use VR headsets and computers to learn about their bodies and have healthy habits that improve their health. Patients can also recreate their bodies and anatomy through virtual fabricated realities to learn about particular diseases.


Robotic surgery and mental health

Physicians and mental health therapists can use VR to develop robotic surgery initiatives or improve the patient consultation experience.



AR and VR play an essential role in expanding and growing the healthcare and pharmaceutical industries. Undoubtedly, the immersive technologies market is booming because of its current applications in healthcare and pharma. AR and VR improve the quality of life of people suffering from different diseases and simultaneously enhance health professionals' knowledge and practice.