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Technology

The new frontier of retail shopping.

The connection between eCommerce and physical retail has brought on a new era of retail commerce. This represents a golden opportunity for clever marketers who can navigate the challenging demands of tech-savvy shoppers. We have developed interactive solutions to help you transform traditional brick-and-mortar stores, using revolutionary technologies and beautiful customer experiences, towards omnichannel marketing.

Challenges

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Unified commerce.

Consumers are looking for a positive, consistent brand experience as they move down the sales funnel, from the digital marketing channels (e.g. websites) to the physical stores. Organizations must ensure a systematic approach of digital touchpoints in brick-and-mortar to stay relevant in a fast-paced environment.

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Out of stock.

Brick-and-mortar is still constrained by the in-store availability of products. Allowing customers to extend their physical experience to the virtual world is crucial. Customers want to see and interact with unavailable products through digital 3D, augmented reality (AR) or virtual reality (VR) touchpoints, and organizations must adapt by putting in place a true omnichannel marketing strategy.

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Stand out.

Brands and retailers must rethink their marketing strategies to stand out in a crowded marketplace. The adoption of cutting-edge technologies is a must to draw the attention of digitally native shoppers in an offline environment. Organizations who want to engage and amaze their customers must adopt digital touchpoints integrated with extended reality (XR) technologies.

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Consumers buy virtual experiences.

Today’s consumers buy ideas and experiences, not just products or services. To increase shoppers’ spend, retailers must deliver the best customer experience, avoiding common issues including slow service andlack of communication. Innovating physical stores with mixed reality digital touchpoints is an effective way to create memorable customer journeys.

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Anticipate customer needs.

When shaping the in-store customer experience, data plays a vital role. Meanwhile website can collect “cookies”, brick-and-mortar is limited in its options to enhance the customer journey. This is where smart data collection comes in play, via the adoption of innovative digital touchpoints to gather data and give your customers the best experience you can.

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Personalize, integrate, deliver.

As new technologies become widespread, retailers must understand what shoppers want and personalize the customer experience both online and offline. To do so, the integration of different technologies becomes a necessity, with 3D, AR, virtual try-on all the way to POS systems integrating in omnichannel touchpoints and interfaces.

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Frequently Asked Questions (FAQs)

Omnichannel marketing refers to the combination and collaboration of the marketing channels used by an organization to interact with their target customer. Its objective is to create a consistent brand experience, from physical to digital channels. For example, an omnichannel marketing strategy could provide its customers with the possibility of finding and purchasing online and in-store, or a blend of the two. Several future-proof organizations are adopting various omnichannel marketing strategies across retail, healthcare, technology and many more.

Brick-and-mortar refers to traditional physical business that offer their products or services in a face-to-face environment to their customers. Example of this include corner-side clothing stores, banks, and bakeries, among many others

Digital marketing channels are platforms used by organizations to reach their target audience. Businesses utilize these channels to provide customers with relevant information about their brand, product, or service, while creating the critical brand awareness. The objectives of digital marketing channels include generating leads, raising brand awareness, improving conversions, and many more.

Digital touchpoints refer to the online and mobile interactions used by consumers to engage with a business. Each time a customer has an interaction with a brand or business, this is referred to as a touchpoint. A digital touchpoint can occur across many devices, from smartphones, tablets, and computers to in-store kiosks and virtual reality headsets. Digital touchpoints are critical in today’s marketplace, as each interaction a customer has with an organization influences its purchasing decision.

Smart data is generally considered to be data that is optimised for analytics purposes. Smart data helps organizations to understand relevant information to make smart business decisions, in a variety of industries and contexts. In the retail industry, it is particularly relevant to help brands and retailers to improve the customer experience.

Virtual reality (VR) is a simulated experience of being somewhere else, i.e., a virtual world. To access a VR experience, users must utilise virtual reality headsets. Once immersed in the virtual reality environment, users can interact with the 3D objects placed inside of the simulation.

Augmented reality (AR) enhances the real physical world by adding digital visual elements via technology. It is usually dependent on smartphones and tablets.

Mixed reality (MR) blends together real world and digital elements. In mixed reality, users can see the real world around them while interacting with the virtual environment, utilising their hands.

Extended reality (XR) is a catch-all term used that refers to Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR).

INTEGRATEDXR refers to the combination of Vection Technologies’ immersive solutions and services, that enable organizations to bridge the physical and virtual worlds. From virtual reality and augmented reality to mixed reality, Vection Technologies develops virtual applications that solve the challenges faced by businesses every day.

A virtual world is a digital simulation of a world. Users within a virtual world use digital representations of themselves (avatars) to interact with the virtual elements of the simulated world. A virtual world is accessed via PCs, smart devices, and virtual reality headsets.

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