Engaging online experiences are key for continued growth.

Retailers must address consumers’ expectations to maintain their competitive edge and business results. Altered consumer behavior has accelerated online shoppers’ demands. 3D and AR development are the top priority for merchants that want to remain relevant in today’s marketplace.



Inability to touch and feel products.

Online shoppers have a strong desire for features that enable closer inspection or provide real-life context on size and fit. Future-proof retailers who have adopted 3D and augmented reality solution have continued to grow.

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High product returns.

Industry data shows that online shoppers return 15% to 30% of their purchases due to the inability to have real-life product context. Merchants who have adopted augmented reality have drastically reduced their overall number of returns.

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Low conversion rates.

Online shoppers are looking for engaging and instructional content, to make the best-informed decisions. However, images and videos are not sufficient. According to Shopify, retailers who add 3D models on their e-commerce websites can increase conversion rates by up to 250%.

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Customization on-the-go.

Shoppers want the flexibility to customize products in real-time: colors, materials, designs, and patterns. The inability to do so, results in frustrating customer experiences that reduce overall conversion rates. Merchants who are using 3D models and offering AR features to their customers are already seeing strong benefits.

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Seeing is believing.

When it comes to furniture, household objects, whitegoods, and specialty goods, the ability to position products (digital content) in the real space is paramount. Augmented reality is the step-changer for retailers who want to remain competitive and give their customers access to virtual worlds.

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Behavioral insights.

Customers increasingly demand customized experiences. As a retailer, you need to plan for this, and put in place smart tools to gather consumer behavior data without being intrusive. Online retailers are already utilizing 3D product configurators to gain an in-depth understanding on shoppers' preferences on how they interact with the product.

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Frequently Asked Questions (FAQs)

Retail refers to the sale of goods directly to consumers. Typically, retailers purchase large quantities of goods from wholesalers and, in-turn, sells them in small quantities directly to the consumer. They are effectively the final link in the supply chain from manufacturers to consumers.

Ecommerce refers to the buying and selling of goods or services over the internet. It is used to describe any type of commercial transaction that occurs online (whether digital or physical products, or services).

A 3D model is a visual representation of a three-dimensional object. They are used to represent real objects and concepts with various objectives. 3D models have become crucial in multiple industries, including ecommerce, video games, marketing, TV, healthcare, manufacturing and more.

The term conversion rate refers to the percentage of visitors to an ecommerce website that have purchased an item. A high conversion rate indicates a successful marketing strategy, as it has resulted in many consumers purchasing products.

A 3D product configurator is a software solution that lets consumers customize and personalize a product. Using 3D models, customers can interact online with the digital representation of the product, choosing in real-time features like colors and materials. It also allows consumers to see the product visually in the real space in front of them through the integration of augmented reality (AR) technology. An additional added benefit of 3D product configurators is the dynamic pricing feature, that showcases the correct pricing for a chosen configuration.

Virtual reality (VR) refers to an immersive experience where the user is immersed in a simulated world. To access this virtual world, users must use virtual reality headsets giving them the ability of interacting the virtual objects around them.

Augmented reality (AR) refers to the technology that enables to add digital elements in the real world via the use of smartphones and tablets.

Mixed reality (MR) adds digital elements with the real world, enabling the user to interact with the digital elements in a natural way, e.g. their hands. Mixed reality is reliant on mixed reality headsets, such as the Hololens 2.

Extended reality (XR) refers to the combination of immersive technologies including Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR).

INTEGRATEDXR refers to the combination of Vection Technologies’ immersive solutions and services, that enable organizations to bridge the physical and virtual worlds. From virtual reality and augmented reality to mixed reality, Vection Technologies develops virtual applications that solve the challenges faced by businesses every day.

A virtual world is a virtual simulation of a world, where users can interact with the virtual objects via virtual representations of themselves, called avatars. It can be accessed using computers, smartphones, tablets, and virtual reality headsets.

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