Immersive Technologies and the Betting Industry: How AR, VR, and the Metaverse Are Changing Online Gambling
Augmented reality (AR) and virtual reality (VR) applications are transforming online gambling. From online casinos to poker tournaments, these immersive technologies are revolutionizing the online gambling experience by utilizing AR -enabled smartphones and virtual reality glasses
All you need to know about AR, VR, and the metaverse
To apprehend the impact immersive technologies are having on the betting industry, it is crucial to understand the difference between augmented reality (AR), virtual reality (VR) and the metaverse.
The role of immersive technologies in the betting industry
AR and VR casinos
The introduction of immersive technologies in the betting industry has created a paradigm shift in the gambling experience, from totally immersive experiences in virtual reality to augmented reality apps that introduce digital elements in the real world.
For instance, VR has been used to create virtual online casinos, where users can participate in tournaments or simply take part in specific gameplay and assume their own avatar through specific headsets, like the Oculus Quest 2 or HTC Vive.
Augmented reality has also been introduced in online casinos settings to bridge digital worlds elements within the physical experience. Live dealer games can be played by using smartphones or tablets. Through the AR features, players can interact with elements of the real environment, such cards.
What is the future of AR and VR in online casinos?
Virtual reality -powered online gambling is still at its infancy with only a very first few games created. As adoption within the industry grows, operators will identify critical benefits for adopting these immersive technologies. For instance, VR and AR introduce features to foster loyalty, offer bonuses, and drive users' experience to a new level. The online nature of the experience will also reduce expenses such as payroll. With the uprise of the metaverse trend, and as the technology and its adoption advances, the gambling industry will benefit greatly. The metaverse, for instance, can make the user experience unique and unforgettable, by transporting players within a virtual realm of worlds and games.